The Kardashians Take Over Sears

On the day after Kim's wedding (which was deemed by fans all over "the American version of the Royal Wedding"), it's only fitting that we discuss the Kardashian Clan in today's post (and I am going to spell that with a C, not a K, thank you very much).

Today, while browsing the internet to try and find a dress for my little cousin's sweet sixteen in November, I came across a new clothing line that immediately struck my interest. Can you guess what it was? Yes, it was the new Kardashian Kollection at Sears. The collection was a mix of great basics and stellar accents that could surely bump up any fashionista-in-training's wardrobe, but more on that later.

To really understand this new clothing line, first you need to really understand the Kardashians. This family is everywhere. If you don't even know who they are, then drop whatever you are doing, grab a seat on the couch with some popcorn and turn on E! to witness the craziness of this family, and don't worry if you miss an episode, because they repeat them every other hour, so you'll be sure to catch it sometime.

But the true stars of this family are the three sisters whose faces are on every tabloid known to man. Kourtney, Kim and Khloe Kardashian.

(From Left to Right)Kim, Khloe and Kourtney Kardashian

These girls are all over the place. This new clothing line is just one of the girls' many business ventures. They have multiple fragrances between them, a new nail polish line coming out(as a nail polish addict I am kind of excited for that one, not going to lie) and endorsement deals out the wazoo, with popular brands like Skechers, Carl's Junior and QuickTrim. They may not be singers, dancers or actresses, and some may say they have no real talent, but they sure do know how to market the one thing they seem to know best: themselves.

Fashion is where these girls really know what they are doing, however. They have another, higher end clothing line that is sold on QVC called K-Dash. K-Dash includes several pieces that touch on the girls' sought after fashion sense. There are blazers and sparkly tight dresses that extenuate a woman's figure, the way only a Kardashian could.

An Ad for the popular K-Dash brand

The girls then decided to open up their signature style to a broader audience, creating a more affordable clothing line available at Sears called the Kardashian Kollection.

“This is our lifetime brand,” said Khloe Kardashian in an interview with Women's Wear Daily. “It was always our goal but we never thought it would be in a department store. We thought it would be in our store.”

As I looked through the clothes, I became slightly disappointed. It's not that the clothes aren't good, it's that I have seen them before in countless other celebrity-turned-fashion-designer brands; basic dresses, shoes and tops that could be made by anyone.


That being said, I do like the clothes. The dresses are curve hugging with strategically placed cutouts to show just enough skin without it being too much. The blazers are perfectly structured to create a strong silhouette (even though I could do without the pointed shoulders). There are some prints they have chosen for certain pieces that make me cringe, and personally it's not my thing(like the striped dress picture below that screams "prison break" to me). But, the prices are decent and any working girl could easily afford to look like a Kardashian for a night, or if you're like me, multiple nights, because a great outfit should be shown off more than once!

E! said, "Kim, Kourtney and Khloé's successful Kardashian Kollection for Sears is set to rake in between $200 million-$300 million in its first year." And I completely believe it. Anything these girls do seems to turn to gold, and I'm sure that this clothing line will surely sell like hot cakes as well (even though I don't know what hot cakes are and why they sell so fast).

Overall, while the clothes are nothing new and some of the pattern choices are questionable at best, the clothes are affordable and I would gladly add any of the pieces to my already over stuffed closet.